Kawartha Lakes Families Seeking Great Marketing Advice? Have You Tried These Word of Mouse Advertising Techniques?
Word of mouth advertising has long been the most successful form of advertising. People trust their friends and relatives to give them sound advice. So how does this apply when marketing your business online?Marketing Strategies- Word of Mouse;The Marketing Power of Collaborative Filtering Know What Your Customers Want Before They Do! |
Who are they?
What did they discover in their marketing analysis?
What strategies do they map out in their book that can help you increase revenue, customer loyalty, and satisfaction?
FTC Disclosure: Kawartha Lakes Mums welcomes family friendly advertising including affiliate links that pay us a few cents when you make a purchase through our links. Thank you.Every penny helps. |
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Why should you listen to what John Riedl and Joseph Konstan have to say about marketing?
Here is a bit of background info on Joseph and John.
Marketing Innovators :John Riedl and Joseph Konstan
John Riedl and Joseph Konstan are two computer scientists from Minnesota who pioneered of Collaborative Filtering (CF).What is Collaborative Filtering?
CF is a technology that enables companies to understand their customers and in turn sell products, goods, and services with remarkable success.
To test CF, John Riedl and Joseph Konstan built two Internet sites, MovieLens and GroupLens, that allowed users to customize their preferences for movies and news. The results were astounding. MovieLens demonstrated amazing accuracy, almost ensuring that the recommendation would prove enjoyable.
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Could your business use increased customer loyalty and sales?
Work smarter – not harder!
Grab “Word of Mouse” now and get on the winning track!
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